Timo Weiland Partners with Crowne Plaza Hotels to Bring ‘Momentum’ to their Wardrobes

timo weiland crowne plaza

Photo Credit: Samantha Shelly

Never one to be satisfied with the status quo, Timo Weilandis pushing fashion boundaries in an entirely new way. The brand's latest collection, Momentum, partnered with the IHG Crowne Plaza Hotel in New York City to create a fresh line that reflected the hotel's sleek, metropolitan spirit. "The Timo Weiland Momentum Collection for IHG Crowne Plaza is centered around the concept of a wardrobe—not a uniform. The title came about naturally as the global business traveler is the core audience, always on the go, making moves. We sought to express the design-led philosophy from first impression to the full experience as the CP team members play a crucial part in all aspects," says Weiland. Blending company culture with fashion-forward design is not for the faint of heart, but the team went undeterred.

timo weiland crowne plaza

Photo Credit: Samantha Shelly

When considering how to make the collection extra special, the team looked to the Crowne Plaza's staff for inspiration. Five team members, all nominated by their co-workers, were selected as models to walk in the show. It wasn't just employees from the New York location, either—"models" from Tampa to Montreal were encouraged to make their runway debut.

So why partner with a hotel? Asked about the reasons behind the collaboration, co-founder Donna Kang responded that, "It felt like a perfect fit from the get go. We were all aligned on the fact that the most important aspect behind this collection was the staff (also known as the most important part of Crowne Plaza), were the people that will be working and living in the collection. It was the filter that made all our ideas unite. Then when we saw the Crowne Plaza mood boards there were inspirations that were on our own, especially the music. That pretty much sealed the deal." In order to ensure the highest quality for the collection, all uniforms were ordered through Cintas, the world's largest manufacturers of luxury uniforms.

kia mena suvari

Photo Credit: Getty Images

Hosted at the Metropolitan West, the event was a star-studded affair with the likes of actress Mena Suvari gracing the front row. The collection serves as part of a greater three-year plan by the Crowne Plaza. The $200 million initiative, titled the "Crowne Plaza ACCELERATE program," details the brand's push to become tastemakers in the travel industry. Partnering with Timo Weiland to outfit their team is only the beginning, so we'll have to wait and see what they have coming up next.  

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Fashion is one of those rare things that allows you to say everything without speaking a single word. Designer shoes are just a form of this unspoken sartorial communication, but it’s one so subtle that only other sneakerheads are likely to pick up on it. And it’s this understated luxury that makes tennis shoes so appealing—at least to us. Over the years with the release of exclusive collaborations, limited-edition lines and one-off collections that sell out in mere minutes, it’s easy to see how collectors can drop thousands of dollars on sneakers. But there are plenty of designer kicks that cost just as much, if not more, then pre-owned, special-edition Jordans. The only difference is you don’t have to spend months on resale sites trying to hunt down your preferred size, color and brand. Here are the most expensive kicks you can still own. None of these bad boys have sold out—yet.

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