Many luxury brands are secretive when it comes to pricing, availability and selection, but even among the cagey elite of high-end handbags, Goyard is the quietest. The brand, which dates back to mid-19th century France, provides no product listings of any kind on its websites and sells its wares in only a handful of locations worldwide. In spite of that, the Goyard St. Louis Tote is one of the most recognizable bags in the world, beloved by busy moms, frequent travelers and anyone who needs a lightweight, functional tote that can hold a ton.
Because helping you research the things on your shopping lists and make the best, most informed purchases possible is our whole reason for being here, we did a deep dive into the Goyard St. Louis Tote (and it’s newer, more expensive sister, the Anjou) and its sizes, prices, colors and availability. Check out all of our results below and let us know in the comments if you have some information that would be useful to add!
The Goyard St. Louis and Anjou Totes
Year Created: Unclear
Sizes Currently Produced: PM and GM
Availability: In-Store at Goyard boutiques or Goyard leased departments in Bergdorf Goodman or select Barneys locations.
Sizes and Prices
Goyard St. Louis Tote PM
11″ W x 19″ H x 6″ D (including handles)
$1,200 in Classic Colors, $1,560 in Special Colors
Image via Vestiaire Collective
Goyard St. Louis Tote GM
13″ W x 23″ H x 7″ D (including handles)
$1,375 in Classic Colors, $1,795 in Special Colors
Image via Heritage Auctions
Goyard Anjou Tote PM
11″ W x 19″ H x 6″ D (including handles)
$2,080 in Classic Colors, $2,450 in Special Colors
Goyard Anjou Tote GM
13″ W x 23″ H x 7″ D (including handles)
$2,700 in Classic Colors, $3,180 in Special Colors
Personalization
Goyard offers painted personalization on all St. Louis and Anjou Totes in a variety of color combinations and aesthetic configurations, including monogramming, stripes and stars. Prices start at around $150 for up to six letters, $150 for stripes and $600 and up for stars or other custom-ordered additions. Personalization services are all hand-painted in one of three workshops (San Francisco, Tokyo or Carcassone, France), which means they take at least 3 to 4 weeks for completion.
Colors
Classic Colors
With either black or tan leather trim
Special Colors
Materials
All St. Louis Totes are made out of Goyardine, which is a colored textile made from cotton, linen and hemp and then coated for durability, which gives it a leather-like look. Both St. Louis and Anjou totes are reversible, and with the Anjou, with one side is Goyardine and one side is solid-colored leather, which accounts for the difference in price..
Size Comparison
Interior
Goyard in Action
Goyard St. Louis Tote GM
Goyard St. Louis Tote PM
Goyard St. Louis Tote GM
Goyard St. Louis Tote PM
Goyard St. Louis Tote GM
Goyard St. Louis Tote PM
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