Burberry Is Calling Its September Collection

As previously announced, the show will combine the men’s and women’s collections for the first time.About that show: Burberry is making some changes. And while the shows have traditionally been held in a massive space in looky-loo-friendly Kensington Gardens, where onlookers would gather to catch a glimpse of the celebrities in attendance, they are shifting to a new venue called Makers House in Soho, per a release from the company.

Post-LFW, Makers House will play host to exhibitions by craftspeople in what sounds like a bid to emphasize the artisanal side of the brand. Said designer Christopher Bailey in a statement, “Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.

The campaign images for what Burberry is calling its September Collection were shot by Mario Testino at the Walker Art Gallery in Liverpool, and feature models Jean Campbell and Alex Dragulele, and Cavan McCarthy of the band Swim Deep, all wearing romantic pieces worthy of Woolf’s protagonist. (A teaser image is below left. Testino has also photographed some of the craftspeople behind the collection for an upcoming portfolio that will be released immediately following the show.

Now, the brand is preparing to show its first-ever straight-to-consumer collection — inspired by Virginia Woolf’s gender-bending classic Orlando — and today, we’re getting an early look at the pieces that will be on show next month at London Fashion Week.The see-now, buy-now revolution continues apace, and Burberry has been ahead of the curve for a while, offering select pieces at its last show that could be preordered off the runway.