She’s also featured in various leather motorcycle jackets and spiffy outerwear with brass closures and contrast topstitching.The stripped back campaign sees Doillon looking right at home in the label’s early 1990s-inspired collection. The range sees retro favorites in the mix – think tight cropped flares, skinny high-rise jeans and relaxed shirts – that give off the laid-back, urban aesthetic that’s now synonymous with the cult label.
It looks like Lou Doillon is following in her mother’s footsteps of being “the girl”. The French singer-songwriter, who’s daughter to inimitable icon Jane Birkin (yes, that Birkin), makes a return to modelling once again to be the face and muse of J Brand’s campaign this fall.
Laura Pizzarelli, Vice President of Creative and Marketing, explained why Doillon was an obvious choice for the campaign, referring to her as “not a typical model but rather a singer and songwriter, fine artist and a mother,” adding that she “exudes cool with as much power as she exudes kindness.
But this isn’t Doillon’s first foray into modelling; she’s starred in Maje Spring/Summer campaign in 2015, Chloe’s Spring/Summer 2014 spread and several big-name brand campaigns such as H&M, Vanessa Bruno and Club Monaco.