The world has been changing with the COVID-19 pandemic, and the little things we used to take for granted seem so important nowadays. A day out shopping, brunch with friends, or even a family member’s birthday party would be a welcome reprieve. We’re starting to get back to normal slowly but surely. And to celebrate the continued reopening of their stores around the world, Tiffany & Co. is launching the Tiffany Infinite Strength campaign in partnership with the Tiffany Infinity Collection.
To show support and solidarity around the world, from July 1 through August 31, 100 percent of profits from the campaign will be donated to CARE, a global humanitarian organization providing disaster relief to areas in crisis, while providing long-term solutions to poverty around the world. They’ll make a minimum donation of $2 million to the non-profit to support its efforts to help vulnerable communities affected by COVID-19, particularly women and people of color, to recover and become financially independent. It’s their way to support communities and people all over the globe.
This campaign contribution is in addition to the brand’s $1 million donation earlier this year to the COVID-19 Solidarity Response Fund for the World Health Organization. “With this campaign, our customers can join Tiffany in spreading a message of strength and optimism,” said Anisa Kamadoli Costa, Chief Sustainability Officer, Tiffany & Co. “The Tiffany Infinite Strength campaign reflects our commitment to providing support for the most vulnerable communities affected by COVID-19, whose recovery is critical as the world begins to move forward.”
As stores start to slowly reopen and we venture out to try to recapture some semblance of normalcy, it’s important to remember the people that were most affected by the recent pandemic, and how we can help those in need. Shoppers will be glad to know that their money is going to a good cause when shopping the Tiffany’s Infinity collection. The applicable collection includes necklaces, pendants, rings, bracelets, earrings and bands all of which encapsulate the infinity symbol in silver, diamonds and gold.
“CARE is pleased to be joining with Tiffany & Co. on the Tiffany Infinite Strength Campaign. It is an important partnership at a critical time, and we are proud to stand alongside such an iconic partner," said Michelle Nunn, president and CEO of CARE.