Luxury fashion brand Bottega Veneta took a page out of the Gucci playbook (a corporate stablemate at Kering) and announced that going forward it will combine its menswear and womenswear ready-to-wear shows. Well, so reports British Vogue and the AFP.
The change is set to take place in February at the brand’s Milan Fashion Week autumn/winter 2017 womenswear show. After this point the brand will show both collections at the womenswear fashion weeks in February and September.
The news comes after many other design houses have decided to shake up their schedules, with DSquared2 and Burberry also now opting for co-ed collections combining both menswear and womenswear.
Like Burberry, other high-profile designers including Tom Ford, Tommy Hilfiger and Ralph Lauren have also announced that they too would also be adopting a a see-now, buy-now capacity.
However because Bottega Veneta have chosen to combine its collections in its womenswear slot, rather than a month earlier, product will remain on the shop floor for longer. Creative director Tomas Maier had already commented to Vogue back in September that the brand “remains committed to a timing of presentation and launch that gives production the time necessary to create a sophisticated handcrafted collection that conveys a dream even before it hits the boutiques.”